Heavy Duty Aftermarket Dialogue (HDAD) is jointly presented by HDMA and MacKay & Company. It is an outlook conference, specifically directed toward the heavy duty aftermarket supplier industry. It is intended to provide an in-depth view of the prospects for the global, heavy duty industry’s aftermarket component, for the next 5 years. HDAD brings together thought leaders from all segments of the Heavy Duty Aftermarket Industry, who can share applied-knowledge on the state of the marketplace and what steps are necessary to be sustainable and prosperous as the industry evolves. This event delivers this critical information by identifying the toughest emerging problems in the Heavy Duty Aftermarket industry, as well as sharing the most successful strategies being implemented to counter them. Additionally, HDAD provides opportunities to network with industry peers and executives, while sharing experiences that will help your business excel in the current year and beyond.